Proxi Market – Belgium

Alexis Thuysbaert, the project partner, is a multi-entrepreneur particularly active in the technology sector. He is present and involved in all stages of the project. He studied law, economics and executive management in different languages. Alexis Thuysbaert works as a coach and project guide. Its entrepreneurial side is also apparent through its work in collaboration with the Master in creation of small and medium Enterprises (CPME) at UCL.


In the current context of urbanization, villages are seeing their population decrease and their local businesses disappear. The distances to stock up on food products are increasing. However, some villagers do not have the opportunity or the means to move several times a week to a supermarket. This lack of small shops for daily shopping is therefore felt in remote villages.

Also, local and short circuit products attract and seduce more and more consumers. Nevertheless, supermarkets do not respond enough to these needs for quality food products that respect the environment.

Finally, some of the customers wish to maintain a more privileged relationship with the sellers. Indeed, some consumers expect a welcome and friendly customer service, which is less easy to establish in supermarkets.


Read more information below..

project details

What: Set up convenience stores in the remote villages of Belgium

When: Preparation and Implementation Phase: October – August

Where: Belgium

About the project

In order to meet these different needs, the project aims to open a local business in an isolated village with a small population. The idea is therefore to propose a limited offer of product that favors the short circuit.


In concrete terms, the objectives during the first semester will be:

a) Establish the financial plan

b) Refinement of the concept through on-site market research

c) Village selection and distribution method

The objectives during the second semester will be:

d) Prototype it

e) Test it


As with all our projects, the first step of the project will be the formation of a multidisciplinary team of excellent and highly motivated students. The students will work on the project in Belgium over the academic year and spend around 6 weeks for the last phase of their project.

Who are we looking for?

We are looking for 4-6 excellent and highly motivated students. Students of all academic backgrounds are allowed to apply. However, for this project we are especially looking for students with backgrounds or special interest in:

Management engineer / Economics / Marketing




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